Aunt Clara, Chief Pajama Maker & Founder
Born of necessity in the late fall of 1939 at the foot of the frosty Rockies, Chief Pajama Pioneer and founder Aunt Clara began sewing one-piece, head-to-toe sleepwear for her own children and numerous nieces and nephews who resided in extremely frigid winter climes, from the bitter cold plains of Wyoming to the nippy Northeastern States.
These subzero winters posed a chilling challenge that until Aunt Clara’s ‘Warm and Fuzzy Creations’ were introduced, no pajama maker could match.
A Legend is Born
It began with just two quarts of lemonade. Andrew E. Clark was just nine years old when he was at his aunt’s home in Salt Lake City looking for something to do. Taking two diaper boxes, he built a table with one of them and used the other to create a sign. He then connected them using two pieces of scrap board, making his first lemonade stand. His aunt helped him with the math – two quarts of lemonade cost just four cents, but Andrew misunderstood and though she was telling him to sell lemonade for four cents a cup.
That simple misunderstanding led to something unexpected –– no one would pay the four cents.
“Everybody that bought lemonade paid me at least 25 cents,” he said, “and a lot of people paid me a dollar because they thought: ‘What! This guy is selling lemonade for four cents! That’s ridiculous! I’m going to give him a lot of money because he’s giving me such a good deal.’”
That experience shaped how Andrew treats every customer
Andrew Clark, Founder & CEO
Our History
Scratching an Itch
One year while watching the movie, he came up with an idea of giving a friend a bunny suit as a gag gift. But he soon found that finding an adult-sized rabbit costume wasn’t as easy as he had thought.
He would later say that it was an itch that he had to scratch.
“Pretty much everything I’ve done is in response to something I wanted or myself,” he said.
Undeterred, he decided to make pink bunny pajamas himself. He bought the website address, pinkbunnypajamas.com and posted a single, simple web page. Orders filled his inbox immediately.
After several weeks spending his whole morning working on PinkBunnyPajamas, then working his full-time job in the afternoon through midnight, he was ready to take the leap.
While orders kept coming in, he designed a prototype, hired a local seamstress (named Clara)to build it, and found a manufacturer.
One Year Later
A year after posting that first website, the first wave of bunny suits arrived at his door on his wedding day.
“It was a funny story to tell people, said Megan Clark, Andrew’s wife.
“Everyone would ask: ‘So, you’re getting married, what do you do for a living? And Andrew would say, ‘I make pink bunny pajamas.’ There was always a very surprised look on their faces; they didn’t know quite what to expect, but when they learned the back story they thought it was pretty cool.”
Our Values
We strive to delight our customers, giving them the most authentic, bunny suits ever!